Privacy Policy
Last Updated: August 3, 2026
Introduction
IRON Fitness (“IRON Fitness,” “IRON,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how we collect, use, disclose, and protect information.
This Privacy Policy describes our privacy practices in connection with ironfitnessx.com and any other websites, landing pages, online forms, digital services, communications, and related online services that link to this Privacy Policy (collectively, the “Services”).
This Privacy Policy may also apply to information you provide to us when communicating with IRON Fitness by email, telephone, text message, social media, or other electronic means.
By using our Services or voluntarily providing information to us, you acknowledge the practices described in this Privacy Policy.
Information We Collect
The information we collect depends on how you interact with IRON Fitness and our Services.
We may collect information that you provide directly to us, information generated through your relationship with IRON Fitness, and information automatically collected when you interact with our Services.
Information You Provide to Us
We may collect information you provide through forms, inquiries, registrations, communications, promotions, surveys, consultations, or other interactions with IRON Fitness.
This information may include, without limitation:
- Name
- Email address
- Telephone number
- Mailing address
- Date of birth or age
- Demographic information
- Membership interests
- Fitness interests and goals
- Recovery service interests
- Preferred services
- Communication preferences
- Appointment or consultation information
- Referral information
- Responses to questionnaires
- Information submitted in message or comment fields
- Information related to promotions, offers, or free trials
- Information you provide when communicating with our staff
- Any other information you voluntarily provide to us
Our website may include forms or experiences related to free day passes, membership inquiries, Recovery Room inquiries, consultations, newsletters, general contact requests, promotions, and other offers or services.
We may modify these forms or collect additional information in the future depending on our business and operational needs.
We do not intentionally request sensitive medical or health information through our general website lead forms. Please avoid submitting medical or other highly sensitive information unless specifically requested and appropriate.
Membership Information
If you become a member of IRON Fitness, additional information may be collected in connection with establishing, administering, servicing, and maintaining your membership.
Membership information may include identifying and contact information, membership status, membership type, visit and access history, key-fob information, payment and billing-related information, transaction history, agreements, waivers, communications, and other information necessary to operate your membership.
IRON Fitness currently uses third-party systems, including Mindbody, to assist with membership management and related business operations.
Payment information may be collected and processed by third-party payment processors and service providers. IRON Fitness may not directly store complete payment card information handled by those providers.
Information Collected Automatically
When you visit or interact with our website, emails, advertisements, or other digital services, we and third parties that provide services to us may automatically collect information about your device and activity.
This information may include:
- IP address
- Browser type
- Device type
- Operating system
- Device identifiers
- Advertising identifiers
- Approximate geographic location derived from an IP address
- Referring website or source
- Pages viewed
- Links clicked
- Forms viewed or interacted with
- Advertising interactions
- Dates and times of visits
- Time spent on pages
- Website navigation and browsing activity
- Conversion events
- Marketing attribution information
- Email delivery, opening, and engagement information
- Other information about interactions with our Services
We may collect this information through cookies, pixels, tags, web beacons, scripts, software development kits, local storage, analytics tools, advertising technologies, and similar technologies.
Cookies and Tracking Technologies
IRON Fitness and third-party service providers may use cookies and similar tracking technologies to operate our Services, understand how visitors use our website, measure advertising performance, personalize experiences, identify marketing sources, perform analytics, prevent fraud, and advertise IRON Fitness.
These technologies may allow us and our service providers or advertising partners to recognize a browser or device over time and across different websites or services.
We may use third-party analytics, advertising, social media, CRM, communication, and marketing platforms that collect information through our website.
Depending on the technologies we use from time to time, these providers may receive information concerning your device, website activity, advertising interactions, and other online activity.
You may be able to control certain cookies through your browser settings and, where provided, through cookie or privacy controls available on our website.
Disabling cookies may cause certain website features to function differently or become unavailable.
Advertising and Analytics
IRON Fitness advertises through digital advertising channels and may use advertising and analytics technologies to:
- Measure advertising effectiveness
- Determine whether an advertisement resulted in a website visit, lead, or other conversion
- Understand how people discover IRON Fitness
- Create or measure advertising audiences
- Retarget or remarket advertisements
- Improve marketing campaigns
- Understand website usage
- Personalize advertising
- Perform attribution and analytics
These technologies may involve disclosure of online identifiers, device information, browsing activity, advertising interactions, and similar information to advertising and analytics providers.
IRON Fitness does not sell customer lists or personal information for monetary compensation.
Certain privacy laws, however, may define disclosures involving targeted or cross-context behavioral advertising as a “sale,” “sharing,” “targeted advertising,” or similar activity even when no money is exchanged.
Where applicable, we will provide consumers with rights and choices required by law regarding these activities.
How We Use Information
We may use information we collect to:
- Operate IRON Fitness and our Services
- Respond to inquiries
- Provide requested information
- Process free day pass requests
- Communicate about memberships
- Schedule or manage consultations
- Provide Recovery Room information and services
- Administer memberships
- Manage facility access
- Provide customer service
- Send administrative and transactional communications
- Send marketing communications
- Send promotional emails
- Send SMS or text messages where permitted
- Follow up with prospective members
- Personalize communications
- Measure advertising and marketing performance
- Conduct analytics
- Improve our website, services, facilities, memberships, and offers
- Understand customer interests
- Maintain security
- Prevent fraud or misuse
- Maintain business records
- Comply with legal obligations
- Enforce our agreements and policies
- Protect IRON Fitness, our members, employees, and others
- Establish, exercise, or defend legal claims
- Support a merger, acquisition, financing, restructuring, sale, or similar business transaction
- Accomplish other purposes disclosed when information is collected or with your consent
Email Communications
If you provide us with your email address, we may use it to respond to your inquiry and, where permitted by law, send information about IRON Fitness, memberships, services, promotions, events, Recovery Room offerings, and other marketing communications.
Marketing emails will generally include a method for unsubscribing.
Unsubscribing from marketing communications will not prevent us from sending communications that are necessary to administer an existing membership, respond to a request, complete a transaction, provide important service information, or comply with legal obligations.
SMS and Text Messaging
If you provide your telephone number and consent to receive text messages, IRON Fitness may send you SMS or other text communications regarding inquiries, appointments, memberships, promotions, offers, follow-ups, customer service, and other IRON Fitness services.
Message frequency may vary. Message and data rates may apply.
Consent to receive marketing text messages is not a condition of purchasing a membership, product, or service.
You may opt out of marketing text messages by replying STOP to a marketing message or by following other opt-out instructions provided with the communication.
You may receive a confirmation message after opting out.
Certain non-marketing or transactional communications may still be sent where permitted by law.
How We Disclose Information
We may disclose personal information to companies and individuals that help us operate IRON Fitness and provide our Services.
These may include:
- Website hosting and technology providers
- Customer relationship management providers
- Mindbody and membership-management providers
- Email and SMS communication providers
- Payment processors
- Analytics providers
- Advertising platforms
- Social media platforms
- Marketing and advertising providers
- Professional advisors
- IT and security providers
- Customer support providers
- Data storage and database providers
- Other vendors and contractors providing services to IRON Fitness
We may also disclose information when reasonably necessary to comply with law, legal process, court orders, governmental requests, protect rights or safety, investigate fraud or unlawful conduct, enforce agreements, or establish or defend legal claims.
Information may also be transferred as part of an actual or proposed merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or other business transaction.
No Sale of Customer Lists
IRON Fitness does not sell customer lists or personal information to third parties in exchange for monetary compensation.
As described above, certain advertising and analytics activities may nevertheless constitute “sharing,” “sale,” “targeted advertising,” or similar processing under some privacy laws.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, operate our business, maintain appropriate business and membership records, comply with legal and accounting requirements, resolve disputes, enforce agreements, and protect our legal rights.
Retention periods may vary depending on the type of information, our relationship with you, legal requirements, and legitimate business needs.
We may retain information for longer when reasonably necessary in connection with an actual or anticipated legal dispute, investigation, regulatory matter, or other legal obligation.
We may retain aggregated or de-identified information where permitted by law.
Data Security
IRON Fitness uses reasonable administrative, technical, and physical measures designed to protect personal information.
However, no website, network, database, electronic communication, or information system can be guaranteed to be completely secure.
You should use appropriate caution when transmitting information electronically.
Minors
IRON Fitness memberships may be available to individuals age 16 and older, subject to our membership policies and any required consent or authorization from a parent or legal guardian.
Our website and online marketing are not directed toward children under 13, and we do not knowingly collect personal information online from children under 13.
If we learn that we have collected personal information online from a child under 13 in circumstances requiring parental consent without obtaining appropriate consent, we will take reasonable steps to delete the information.
Parents or legal guardians who believe a child has provided personal information to IRON Fitness may contact us using the information below.
Your Privacy Choices
Depending on where you live and applicable law, you may have certain rights concerning your personal information.
These may include the right to request:
- Access to personal information we maintain about you
- Information concerning how personal information is used or disclosed
- Correction of inaccurate information
- Deletion of certain personal information
- Withdrawal of certain consent
- Opt-out of certain marketing communications
- Opt-out of certain advertising, sale, sharing, or targeted advertising activities where required by law
These rights are subject to applicable legal requirements, limitations, exceptions, and verification procedures.
To submit a privacy request, contact us at:
We may request information reasonably necessary to verify your identity and process your request.
We will not unlawfully discriminate against you for exercising applicable privacy rights.
California Privacy Information
California residents may have privacy rights under applicable California law.
California law requires certain businesses and websites to provide information regarding their collection and use of personal information.
The categories of personal information IRON Fitness may collect include:
- Identifiers and contact information
- Customer and membership information
- Commercial and transaction information
- Internet or electronic network activity
- Approximate geolocation information
- Communications
- Advertising and marketing information
- Inferences that may be derived from other information
- Other information voluntarily provided to IRON Fitness
We collect and use these categories for the business and commercial purposes described throughout this Privacy Policy.
We may disclose these categories to service providers, contractors, advertising and analytics providers, membership-management providers, CRM and communications providers, and other parties described in this Privacy Policy.
IRON Fitness does not sell customer lists or personal information for monetary compensation.
Some disclosures to advertising and analytics providers may be considered “sharing” or a “sale” under California privacy law depending on the circumstances and IRON Fitness's applicability to those laws.
California residents may contact us at santamonica@ironfitnessx.com regarding applicable privacy rights or questions about our privacy practices.
Do Not Track and Privacy Signals
Some browsers and devices provide “Do Not Track” signals or other privacy preference mechanisms.
Because there is not a uniform industry standard governing all Do Not Track signals, our Services may not respond to traditional Do Not Track browser settings.
Where applicable law requires us to recognize a legally valid browser-based opt-out preference signal, we will process such signals as required by applicable law.
Third-Party Websites and Services
Our Services may contain links to third-party websites, applications, social media platforms, or services.
IRON Fitness does not control the privacy or security practices of independent third parties.
Your interaction with third-party services is governed by their respective terms and privacy policies.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technology, services, legal requirements, or other factors.
When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.
If required by applicable law, we will provide additional notice regarding material changes.
We encourage you to review this Privacy Policy periodically.
Contact IRON Fitness
Questions, concerns, or requests regarding this Privacy Policy or IRON Fitness's privacy practices may be directed to:
IRON Fitness
1919 Broadway
Santa Monica, CA 90404
United States
Email: santamonica@ironfitnessx.com
Website: ironfitnessx.com
